Gucci Opens "Gucci Circolo" Pop-Up in East London

Gucci has officially opened the doors to its “Gucci Circolo” space, a new pop-up in Shoreditch, East London. Taking over a location designed by Sir David Adjaye, “Gucci Circolo” is an experiential space that takes visitors on a journey through the chapters of the house’s Aria collection, which was unveiled earlier this year.

The first stage of the space showcases the Gucci 100 collection, created by Alessandro Michele to celebrate the 100th anniversary of the house. “Gucci Circolo” also features a collaboration with IDEA, who have curated a bespoke bookstore containing rare fashion, art and photography books. The next stage of the journey celebrates Gucci’s links to music, with musicians including Phoebe Bridgers, Celeste, Billie Eilish, Arlo Parks and more all selecting music for the space.

Completing the pop-up is the Gucci Café, which will act as a hub for London’s creative communities in the future. The “Gucci Circolo” concept will keep evolving, with new events and collections taking center stage over the coming weeks and months.

For more from Gucci, take a look at the label’s $735 USD coloring pencil roll.