There are many aspects of Michael Jordan‘s career that Jordan Brand can reference when it comes to producing new footwear variations, one of which are the marketing tactics and iconic commercials that MJ starred in. And for the upcoming Air Jordan 1 High OG “Rebellionaire,” the Beaverton-based label does just that by saluting the archival “Banned” ad from 1985 that essentially called out the NBA from prohibiting #23 from rocking his signature kicks on-court because they went against the league’s dress code.
In terms of its presentation, the lifestyle kicks take after the classic Air Jordan 1 High “Shadow” colorway as the toe boxes, ankle flaps, Swooshes and lower heel overlays are supplied with grey while the collars, quarters, tongues, ball-and-wings logos and overlays are done up in black. However, perhaps the most enticing elements of these AJ 1s are the extra decorations as the words “They Can’t Stop You From Wearing Them” — an exact phrase from the ad — are written out in repeating fashion across the upper along with red “X” hits on the heels to further speak to the aforementioned spot and really echo the “Banned” theme.
Be sure to check out the throwback commercial here below and note that this colorway is likely launching in March 2022.
Elsewhere in sneaker news, the Air Jordan 14 has been unveiled in “Shocking Pink.”