7 Days Active and PlayStation Unite the Worlds of Gaming and Exercise
Apparel designed to encourage a healthy mindset.
PlayStation has teamed up with Danish lifestyle label 7 Days Active for a unique capsule that unites the worlds of gaming and exercise.
Based out of Copenhagen, 7DA — as it’s often known — is a brand that aims to propel an agile and sporty mindset through its range of adaptable apparel and accessories.
Teaming up with PlayStation, the duo take notes from the latter’s epochal shapes and colors to craft a collection that sees the meeting of activewear and loungewear, all of which is designed to encourage a healthy mindset through individual expression and creative styling.
Realised across 7DA’s signature cotton fleeces, as well as long-sleeve T-shirts, sprinter shorts and a flurry of accessories, arguably the collection’s two stand-out pieces arrive in the form of an oversized bomber jacket and a color-blocked running jacket.
The full 7DA x PlayStation collection is set to drop on October 8 and will be available exclusively online via the 7 Days Active webstore and in-store at Storm Copenhagen.
In other news, A Kind of Guise has dropped its third and final seasonal instalment.
