THE NEW ORIGINALS Shares Its SS21 Lookbook

A collection inspired by the magical world of brain games.

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Fashion
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Amsterdam-based imprint THE NEW ORIGINALS has showcased its upcoming Spring/Summer 2021 collection with a stunning lookbook inspired by — and named after — the world of brain games.

Drawing on brain games like chess, a sport that stands close to the brand, SS21 encourages one to explore, experiment and take risks with the random. Images and graphics featured in the collection embody the spirit and history of such games, complemented with designs like THE NEW ORIGINALS Chessboard.

A monogram series and classic TNO Jeans have been added to this collection, while accessories like the messenger bag are also featured. Classic garments return in seasonal colorways, as well as the brand’s “Creatives Are The New Athletes” series on existing styles like trousers, hoodies and T-shirts.

THE NEW ORIGINALS SS21 collection is available to buy now from the brand’s webstore.

In other fashion news, check out Christophe Lemaire’s latest work for Uniqlo U.

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