New Nike Air Max 95 Features the Vibrant Street Signs of Japan

A nod to the bustling streets.

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A special iteration of the Nike Air Max 95 has been announced and this time it’s a nod to the iconic neighborhood streets of Japan.

The Nike Air Max 95 Japan pays homage to the impressive advertising synonymous with the local areas throughout the country. Packed in a collage of details, the Air Max 95‘s entire upper is covered with colorful retro signage and TPU overlays. A similar print is found wrapping around the sides as well as the tongue, to further add to the busyness of the shoe. The overwhelming amount of overlapping print is a nod to the hustling and bustling city of Japan, where streets are filled with copious amounts of bright ads and flashing lights.

To contrast the clutter, black leather trim is used on the toe cap and can also be seen on the rubber outsole and lining. The shoe also features midsoles speckled with neon orange and yellow Volt Air units and white eyelets constructed with 3M reflective material. To match, the Air Max branding is visible in neon yellow and orange on the tongue and insoles. To round it out, a mini orange Swoosh is placed on the lateral ankle, complete with white laces to tie it all together. Looking closely, Air Max Day details can be seen on the medial side, commemorated with “3/26”.

No additional release information is currently available but the shoe is expected to launch in the coming months.

In case you missed it, Nike is bringing back 2001s Air Force 1 B “3M Snake”.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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