Le Fix Embarks on New Direction With “Super Standard” Collection

As a sign of its renewed commitment to sustainable fashion, Copenhagen-based menswear label Le Fix embarks on a new way of working this year, as it announces its less is more approach. Cutting out intermediaries, the brand has announced its plans to drop smaller collections on a more regular basis using solely leftover and surplus fabrics.

Its first release under this new guise — dubbed the “Super Standard” collection — continues to honor its streetwear roots, while its quality over quantity ethos is ever-apparent in its versatility.

Referencing Scandinavian workwear aesthetics in the form of jackets, shorts and oversized pants, the collection also boasts more streamlined shapes and sporty elements in its track tops, T-shirts, crewnecks and hoodies.

Footwear arrives in the form of the Le Fix x Magnafied Sirocco Drifter which has been hand-stitched in Poland. Featuring a branded logo on the tongue, the soft upper sits atop a durable and soft, white rubber sole that expertly harmonises a classic style.

Dressed in black, white and navy, as well as in-season “Concrete Gray”, “Royal Blue”, “Rust” and maroon, Le Fix’s full “Super Standard” collection is available to buy now from the brand’s online webstore.

In other fashion news, Äkta Norr pays homage to English heritage with debut collection.