Directed by Christina Thompson and Shamir himself, the visual was filmed in different locations around Lake Tahoe in his home state of Nevada. Despite being inspired by the film My Friend Dahmer, which focused on the serial killer Jeffrey Dahmer, the music video is pleasant to watch and shows the different sides of Shamir.
“‘Diet’ is a song never thought I’d make a video for – it wasn’t a single, nor was it planned to be one, but it’s a song that instantly resonated with everyone when the album came out,” Shamir said in a statement. “The origin of the song is pretty dark, taking inspiration from the film ‘My Friend Dahmer,’ but the deeper meaning of the song is less about the gore or even Jeffrey Dahmer and more about the battle we all have with our darker urges and/or neurosis that tend to appear during our adolescence/pubescent years and how that plays a part in developing our moral compass.”
Watch Shamir’s “Diet” music video above.
In other music news, A$AP Mob has officially announced Yams Day 2021.