General Motors Readies For a Zero-Emissions Future With New GM Logo

Changing its iconic logo from the ’60s.

By
Automotive 
12,776 Hypes 15 Comments

After more than half a century, General Motors has changed its company logo to usher in a new era of electric vehicles. Gone is the gradient-blue solid square with the underlined capitalized “GM,” and in its place is a square with rounded corners and lowercase “gm” with just the “m” underlined — a gradient through the logo, in a way, makes this look like an icon for an Abobe application.

GM comments: “The new GM logo features a color gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the Ultium platform. The rounded edges and lower-case font create a more modern, inclusive feel. The underline of the “m” connects to the previous GM logos as well as visually representing the Ultium platform. And within the negative space of the “m” is a nod to the shape of an electrical plug.”

The new logo is fresh and definitely speaks of a more environmentally-friendly future for the American automotive manufacturer. We are now wondering what this means for the several automotive brands under the GM umbrella. Could we perhaps see updated badges in the coming future?

In other automotive news, General Motors to launch all-new fully-electric Hummer.

Read Full Article

What to Read Next

Dries Van Noten's Psychedelic Len Lye-Inspired "Clasen" Shirt Is Finally Here
Fashion

Dries Van Noten's Psychedelic Len Lye-Inspired "Clasen" Shirt Is Finally Here

Spring/Summer 2021 just got a lot more interesting.

Niche COMME des GARÇONS Sub-Label Gives Spalwart's Tempo a Velvety Black Makeover
Footwear

Niche COMME des GARÇONS Sub-Label Gives Spalwart's Tempo a Velvety Black Makeover

Minimalism, refined.

Sleep in Gengar's Mouth With Premium Bandai's Hybrid Pokémon Pillow
Design

Sleep in Gengar's Mouth With Premium Bandai's Hybrid Pokémon Pillow

“Gengar, use lick!”


adidas Originals Celebrates NMD_R1's 5th Anniversary With Explosive Primeknit Design
Footwear

adidas Originals Celebrates NMD_R1's 5th Anniversary With Explosive Primeknit Design

Paired with a black BOOST sole unit and suede details.

THE NEW ORIGINALS Shares Its SS21 Lookbook
Fashion

THE NEW ORIGINALS Shares Its SS21 Lookbook

A collection inspired by the magical world of brain games.

NEIGHBORHOOD's Upcoming Seiko Prospex Dive Watch Is Limited to Just 1,000 Pieces
Watches

NEIGHBORHOOD's Upcoming Seiko Prospex Dive Watch Is Limited to Just 1,000 Pieces

A streetwear take on the Tuna.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.