Dickies Feels the Heat For Its SS21 Campaign

Bringing back classic silhouettes and putting its workwear to the test.

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Taking to a construction site in a desert landscape, Dickies channel its workwear heritage with the reveal of its relaxed Spring/Summer 2021 collection. Aiming to expand its versatile reach, the line comprises both men’s and womenswear looks and sees the return of classic staples amongst new style offerings.

With a selection of all-season outwears, T-shirts, and accessories, standout pieces include Dickies’ own take on the classic coach jacket with its brand-new Oakport style which crosses over into the women’s line as 1/4 zipped cropped fleece. In addition to revisiting iconic silhouettes like the 874 work pants and Eisenhower jacket, Dickies introduces the Kiester, its lastest womenswear offering as a reworked cropped interpretation of the aforementioned Eisenhower.

Focus on this collection turns to shorts, with a wide range of fits and lengths across the line from “Slim” to Dickies’ loosest “Fatigue” fit, the brand also unveils the Victoria as the first venture into women’s shorts featuring a curved side hem and high-waist fit for summer.

Along with upgraded fabrics and a rollout of new graphic prints, forming part of the updated story is a fresh color palette. Highlighting “Mellow Green” and “Fog Blue” hues, these are visible across the line to complement the warmth of the Spring/Summer season.

The Dickies Spring/Summer 2021 collection is available to shop now from its website.

Check out a full list of what will be dropping this week on HBX here.

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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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