Pure Positivity Informs P.A.M.'s Flora-Filled "Nu/Age" SS21 Collection
Seeking community through playful eco-inspired prints.
![P.A.M. Spring/Summer 2021 Collection Lookbook ss21 perks and mini](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2020%2F09%2Fpam-perks-and-mini-spring-summer-2021-collection-lookbook-1.jpg?cbr=1&q=90)
![P.A.M. Spring/Summer 2021 Collection Lookbook ss21 perks and mini](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2020%2F09%2Fpam-perks-and-mini-spring-summer-2021-collection-lookbook-2.jpg?cbr=1&q=90)
Alongside a collaborative UNDERCOVER lamp, Melbourne-based P.A.M. (Perks and Mini) has prepped a bold selection of patterned Spring/Summer 2021 goods as part of its “Nu/Age” collection. Inspired by ideation surrounding our new era and “nuage,” the French word for cloud, P.A.M. has prepped a selection of statement items indebted to positive vibes and plant pals.
Frogs, flowers and Art of Noise’s legendary “Moments in Love” inspire the new looks, simultaneously infused with dramatic cut-outs and P.A.M.’s signature approach to graphic design. Baggy intarsia-knit sweaters, coaches jackets, T-shirts, cargo pants and branded socks encourage playful styling but retain conventional shapes for accessibility. To drive home the conscious motif, P.A.M. has continued to use 100% organic cotton for its shirts and sweats.
Look for the new P.A.M. wares to arrive early next year at stores like HBX.
Similar eco-conscious uplifting recently took place at Collina Strada’s Spring/Summer 2021 presentation.