Pure Positivity Informs P.A.M.'s Flora-Filled "Nu/Age" SS21 Collection

Seeking community through playful eco-inspired prints.

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Fashion
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Alongside a collaborative UNDERCOVER lamp, Melbourne-based P.A.M. (Perks and Mini) has prepped a bold selection of patterned Spring/Summer 2021 goods as part of its “Nu/Age” collection. Inspired by ideation surrounding our new era and “nuage,” the French word for cloud, P.A.M. has prepped a selection of statement items indebted to positive vibes and plant pals.

Frogs, flowers and Art of Noise’s legendary “Moments in Love” inspire the new looks, simultaneously infused with dramatic cut-outs and P.A.M.’s signature approach to graphic design. Baggy intarsia-knit sweaters, coaches jackets, T-shirts, cargo pants and branded socks encourage playful styling but retain conventional shapes for accessibility. To drive home the conscious motif, P.A.M. has continued to use 100% organic cotton for its shirts and sweats.

Look for the new P.A.M. wares to arrive early next year at stores like HBX.

Similar eco-conscious uplifting recently took place at Collina Strada’s Spring/Summer 2021 presentation.

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