Kanye West Declares Himself Head of adidas in Latest Tweet

Also calling Puma’s designs “Trash.”

By
Footwear
115,236 Hypes 74 Comments

Kanye West took to Twitter on Saturday declaring himself the “head of adidas.” In the tweet, West went on to divulge his plans to attempt to bring adidas and Puma closer together — based off the two footwear giant’s long history of heated competition.

The tweet was brief but Ye managed to insult Puma with “all pumas designs are embarrassingly trash but I will personally design puma and adidas and make everything ok.” This news comes shortly after a string of tweets from the artist involving his opinions and feelings towards the music industry.

So far, adidas nor Puma have responded to the claims. For more footwear news, HOKA ONE ONE adds the TenNine’s unorthodox heel on the Hike GTX.

Read Full Article

What to Read Next

Bandai SPIRITS Celebrates 50 Years of Cup Noodle With Golden Model
Design

Bandai SPIRITS Celebrates 50 Years of Cup Noodle With Golden Model

Limited to 50 cups.

UNIQLO Announces "Re.UNIQLO" Circular Sustainability Program
Fashion

UNIQLO Announces "Re.UNIQLO" Circular Sustainability Program

Releasing a 100% recycled down jacket later this year.

Sony Apologizes for Rough PlayStation 5 Preorder Mishap
Gaming

Sony Apologizes for Rough PlayStation 5 Preorder Mishap

Hope is coming.


HOKA ONE ONE Adds the TenNine's Unorthodox Heel on the Hike GTX
Footwear

HOKA ONE ONE Adds the TenNine's Unorthodox Heel on the Hike GTX

Long and tall.

Bob Gore, Inventor of GORE-TEX, Has Died
Fashion

Bob Gore, Inventor of GORE-TEX, Has Died

The inventor, leader, and philanthropist succumbed to a long-time illness at 83.

Enjoy Pikachu at Home With JAM Corp's Inflatable Pokémon AIR Release
Design

Enjoy Pikachu at Home With JAM Corp's Inflatable Pokémon AIR Release

Can support up to 220 pounds.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.