Cherry Los Angeles is looking towards the eyewear market with the debut of its new Cherry Optical line, accompanied by a Dexter Navy-shot campaign. The inaugural style to release from Cherry Optical is the “Swingers,” a unisex pair of sunglasses with thick frames that exudes classic and inclusive California cool.
The “Swingers” is available in three colors: a fittingly bright cherry red with smoky black lenses, an old school tortoiseshell with rich amber lenses and a traditional black with laid-back green lenses, all with gold hardware on the front and cursive gold Cherry logos stamped on the stems. Each pair boasts an acetate frame that’s handmade in Japan, bolstered with stainless steel cores for durability and an adjustable fit. Lenses provide 100% UV protection, and the barrel stem hinges are zinc-free. All also come with a Cherry-branded leather case and cleaning cloth.
All three pairs of the “Swingers” are available now on the Cherry Los Angeles webstore, and are priced at $225 USD.
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