Hyundai Motor Group Launches New IONIQ Brand Dedicated to Making Electrical Vehicles

With three cars already planned.

Automotive
87 10   Comments
Prefer Hypebeast on Google
Save

South Korean automaker Hyundai Motor Group — which currently consists of Hyundai, Kia, and Genesis — has just announced that it will be launching a new car brand named IONIQ, solely dedicated to manufacturing battery-powered electric cars. The name itself is based on the current Hyundai Ioniq model, which used the word at the time for simply identifying the development project which ultimately led to the hybrid car.

The group says that it currently has three cars already planned for release over the next four years. Naming them simply with numbers, the brand says that odd-numbered models will be crossovers and SUVs, while the even numbers will be sedans. Currently planned for 2021, the IONIQ 5 will be the first to arrive, and comes in the form of a mid-sized crossover based on the Hyundai 45 concept. The IONIQ 6 will follow in 2022, and will be a sedan based on the Prophecy Concept. Finally, the IONIQ 7 — a larger electric SUV — will arrive in 2024. All of these cars will utilize the company’s future E-GMP electric vehicle platform, which the brand has described as a feature that “will allow Hyundai to reimagine the vehicle interiors as a ‘smart living space’ with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers.”

Electric car enthusiasts should definitely be on the lookout when the IONIQ 5 is revealed in 2021.

Elsewhere in the automotive world, Bentley has just unveiled its 2021 Bentayga Speed SUV.

Read Full Article

What to Read Next

BMW i3 50 xDrive Brings Neue Klasse Design to the 3 Series
Automotive

BMW i3 50 xDrive Brings Neue Klasse Design to the 3 Series

The eighth-generation sedan introduces a cleaner exterior, Panoramic iDrive and an all-electric 463-hp powertrain.

Hankook Tire Is on Hand to Kit Out Your Electric Car With iON Evo
Automotive

Hankook Tire Is on Hand to Kit Out Your Electric Car With iON Evo

Presented by Hankook
Discover the innovation behind the latest technology in a new ‘Closer Look.’

Hyundai Debuts Boxy “Art of Steel” Aesthetic on the 2027 Tucson
Automotive

Hyundai Debuts Boxy “Art of Steel” Aesthetic on the 2027 Tucson

Moving away from soft curves, the fifth-generation Tucson adopts an architectural, squared-off silhouette with beefy rocker panels and flared arches.


The Hyundai IONIQ 3 Reels In Record-Breaking Numbers of Early Inquiries
Automotive

The Hyundai IONIQ 3 Reels In Record-Breaking Numbers of Early Inquiries

The brand confirms an unprecedented influx of buyer interest ahead of the compact hatchback’s official release.

Casio G-SHOCK Returns With Industrial-Inspired GA-900 Collection
Watches

Casio G-SHOCK Returns With Industrial-Inspired GA-900 Collection

Arriving in an array of color combinations.

BEAMS Plus Refines Sartorial Classics for FW20
Fashion

BEAMS Plus Refines Sartorial Classics for FW20

Reimagining traditional styles with elevated patterns, colors and fabrics.

Off-White™ Drops Finely Crafted Paperclip Keychain
Fashion

Off-White™ Drops Finely Crafted Paperclip Keychain

A playful take on office stationery.

Tesla Announces 5-for-1 Stock Split
Automotive

Tesla Announces 5-for-1 Stock Split

Following the recent move by Apple.

Levi's Vintage Clothing Looks to Louisville's Underground Punk Scene for FW20
Fashion

Levi's Vintage Clothing Looks to Louisville's Underground Punk Scene for FW20

Enlivening vintage pieces with ’80s and ’90s-inspired punk prints.

Prada Brings Re-Nylon Collection to Selfridges Corner Shop
Fashion

Prada Brings Re-Nylon Collection to Selfridges Corner Shop

Kicking off the retailer’s Project Earth initiative.


Martin Scorsese and Apple Sign First-Look Deal
Entertainment

Martin Scorsese and Apple Sign First-Look Deal

Following Apple’s acquisition of Scorsese’s ‘Killers of the Flower Moon’ adaptation.

Logic to Break Down 'No Pressure' in Upcoming Twitch Stream
Music

Logic to Break Down 'No Pressure' in Upcoming Twitch Stream

A closer look at Logic’s retirement album.

Spotify Launches RapCaviar "Day 1 Club" Experience
Music

Spotify Launches RapCaviar "Day 1 Club" Experience

Giving users a look at their listenership with their favorite hip-hop artist.

The World's Last Blockbuster Will Offer Sleepovers on Airbnb
Entertainment

The World's Last Blockbuster Will Offer Sleepovers on Airbnb

Offering one of a kind sleepover experiences.

Apple Rumored to Offer a 4G LTE-Only iPhone 12
Tech & Gadgets

Apple Rumored to Offer a 4G LTE-Only iPhone 12

A potential cheaper option of the upcoming flagship device.

Air Jordan 1 Mid SE Colorblocks With Suede, Tumbled Leather and Ribbed Knit
Footwear

Air Jordan 1 Mid SE Colorblocks With Suede, Tumbled Leather and Ribbed Knit

Choose from light blue or yellow.

More ▾