Stone Island Drops FW20 Collection Video Lookbook

A more detailed look at what the brand has to offer this coming season.

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Stone Island just dropped the video lookbook for its latest Fall/Winter 2020 offerings. The clip showcases the wide range of garments the label is known for, from technical outerwear to carefully crafted knits. Pieces like the garment-dyed down jackets exhibit the brand’s progressive coloring processes, delivering bold tones unseen in other outerwear brands. Soft burgundy and purple looks to be recurring hues but even brighter yellows and earthier tones give the collective a more dynamic look and feel.

Knits are also a prime focus in the video — Stone Island uses geelong lambswool for a few of its sweater selections. This particular wool is spun differently from merino wool as its criss-cross fibers are much thicker in appearance, yet soft in texture. The yarn is taken from the first shear of seven month old lambs.

Other items worth noting from the video are some of the basics such as hoodies and tees. Stone Island also does an exceptional job with its jersey fabrics, particularly the heathering on its logo tees. The appearance gives off a faded, worn look which has vintage appeal. Parkas and other jackets in the vid also get highlighted with their intricate pocket details, high performance linings and convenient closures. A colorblocked shearling bomber emblazoned with the Stone Island logo at the back could be a highly-coveted piece once it drops.

Shop some of the early new releases from the FW20 line at the official Stone Island shop.

In other fashion new, Dickies just presented its Dickies Life FW20 lookbook.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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