Bay Area born-and-raised creative Sicology has been crafting music videos and other creative endeavors for quite some now, but his latest pivot is to focus on his own music. He recently celebrated his 22nd birthday through his 22 EP, a two-track offering that fused his personal narrative with his spiritual faith. Today he releases his new visual for “Thundercry” featuring collaborators Scotty Summer and El with production duties handled by BukuGoingKrazy.
“I knew I wanted to create something special for my 22nd birthday, since the beginning of 2020,” Sicology said in a recent press statement. “However, I just didn’t know what at the time. The title of the EP 22 came after I spent time in prayer with God. He revealed to me that this year there would be a very important shift in my life, only if I followed Him and did what I have always been meant to do, which is music. I used to be very shy with my voice, but over time I’ve grown more confident in not only speaking up for myself, but speaking up for the Truth and what is right.”
“Thundercry is a powerful testimony that highlights personal struggles with living in the world we know of today and maintaining faith through all the trials, tribulations and injustices. The song is produced by BukuGoingKrazy and is a collaboration with my soul brother Scotty Summer, and my sister El,” the artist continued. “Together we form a creative collective called VOY (Voices Of Yahweh), using our gifts from God to push a spiritually positive message.”
As for the creation of the music video and his creative process, Sicology detailed: “I write all my treatments, and direct and edit all my videos. I used to create videos, films and shoot photos for years with other artists and brands before I started to create visuals for my music,” Sicology revealed of his latest effort. “The process for me is pretty simple. I have ideas pop into my head 24/7, then I try my best to convert it word for word, frame for frame, on a treatment and shot list. For “Thundercry” specifically, I didn’t have a treatment nor a shot list. I basically free-styled the entire visual, but had the flow of the edit in my head already and just shot it the next week guerrilla style. I used the same process with my other video “No Fear (22)” which is the first song on the EP. I love when videos come out like that.”
Watch the full visual above and stream Sicology’s 22 EP below. In more music updates, tap in with the latest installment of our HYPEBEAST SOUNDS playlist featuring offerings from Sada Baby, Flo Milli, Octavian, J. Cole and more.