Sevenstore Spotlights the History of the New Balance 992

Featuring a look inside Creative Design Manager Sam Pearce’s extensive archive.

By
Footwear
4,462 Hypes 0 Comments

With New Balance’s 992 silhouette set to have a big year, Liverpool-based retailer Sevenstore has spotlighted the evolution and history of the sneaker in a new editorial. The feature includes an interview with Sam Pearce, Creative Design Manager for footwear at New Balance, who tells of his passion for the 990 series, discusses the relaunch of the 992 and shares a look into his New Balance archive.

Speaking about the 992 silhouette, Pearce explained that it is the only 990 sneaker to never have a retro until now, adding that the sneaker’s cult popularity comes from Steve Jobs’ classic look. “A model like the 992 has to be treated very carefully,” Pearce continues in the interview. “There is a delicate balance between meeting consumer demand and oversaturating the market with stock, Of course, it’s in NB’s interests to recognize and deliver on this but like anything worthwhile in this world you always want to leave people wanting more.”

Elsewhere in the conversation, Pearce discusses his favorite archival New Balance silhouettes, displaying his love for the 1300 which recently received its latest release. “The original version has only ever been available in that one iconic color and released in a small number every five years. I can’t think of any other model in the entire industry as pure as that, amazing really.” Other highlights include Pearce’s discussion of how to make it in the industry and some priceless advice given to him by the legendary footwear designer Steven Smith.

Head over to the Sevenstore site to read the full conversation, and expect the all-new New Balance 992 to release later this month.

In other footwear news, New Balance is marking its Tokyo Concept Shop opening with the launch of a special-edition 1300 sneaker.

Read Full Article

What to Read Next

Potential Date Set for Tyson Fury and Deontay Wilder III
Sports

Potential Date Set for Tyson Fury and Deontay Wilder III

Locations “all over the world” are being considered.

Nike Sportswear's Shoebox Bag Surfaces In Black
Fashion

Nike Sportswear's Shoebox Bag Surfaces In Black

So you can always carry a second pair of kicks.

Lamborghini Unveils 4000 HP Technomar for Lamborghini '63 Super-Yacht
Automotive

Lamborghini Unveils 4000 HP Technomar for Lamborghini '63 Super-Yacht

Taking influence from the Sián, Miura, and Countach supercars.


Vetements Teases "The Masterpiece" SS21 Sneaker
Footwear

Vetements Teases "The Masterpiece" SS21 Sneaker

Each sneaker is unique and hand-customized.

New Project Unearths Rare Footage of Alexander McQueen’s Graduate Show
Fashion

New Project Unearths Rare Footage of Alexander McQueen’s Graduate Show

A project sharing unseen footage from the Alexander McQueen archive.

Emerging Inclusive Label OPEN/END Champions Gender Equality in First-Ever Collection
Fashion

Emerging Inclusive Label OPEN/END Champions Gender Equality in First-Ever Collection

The Tokyo-based brand spotlights illustrations by the artist duo Sundae Kids.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.