On 2019’s pair, the slogan took center stage in bold, block lettering across the primeknit upper. Now adidas has interjected the slogan in a slightly more subtle way on an otherwise not-so-subtle shoe. The new ZX 2K Boost features the words in small black typeface on the neon portion of the midsole. The rest of the shoe takes on a 1980s vibe with a turquoise upper and electric yellow lacing and bright orange sole.
adidas will launch the new ZX 2K Boost on Friday, July 31 at 6 p.m. CET for £109.95 GBP (approximately $140 USD). For more new footwear, see the new “Tokyo Trio” from KITH and ASICS.