adidas Brings Back the "I Want I Can" Slogan on Colorful ZX 2K Boost

A bold shoe for the last weeks of summer.

By
Footwear
9,127 Hypes 8 Comments

adidas has played with paying homage to its ’80s-era “I Want I Can” campaign in recent months, including last year’s ZX 4000 4D “I Want I Can” release. Now the German footwear brand is using the campaign to decorate a colorful new ZX 2K Boost.

On 2019’s pair, the slogan took center stage in bold, block lettering across the primeknit upper. Now adidas has interjected the slogan in a slightly more subtle way on an otherwise not-so-subtle shoe. The new ZX 2K Boost features the words in small black typeface on the neon portion of the midsole. The rest of the shoe takes on a 1980s vibe with a turquoise upper and electric yellow lacing and bright orange sole.

If you like the comfort of the adidas Originals ZX 2K line but prefer a look that’s less Miami Beach, you can check out the all-black version of the running shoe, which is also dropping this month.

adidas will launch the new ZX 2K Boost on Friday, July 31 at 6 p.m. CET for £109.95 GBP (approximately $140 USD). For more new footwear, see the new “Tokyo Trio” from KITH and ASICS.

Read Full Article

adidas Originals ZX 2K Boost

What to Read Next

S.R. STUDIO. LA. CA. Picks a White Canvas for New SOTO Drop
Fashion

S.R. STUDIO. LA. CA. Picks a White Canvas for New SOTO Drop

Get to painting in these pre-splattered pieces.

Steve Aoki Debuts "Last of Me" Single featuring RUNN for 'Arknights Soundtrack'
Gaming

Steve Aoki Debuts "Last of Me" Single featuring RUNN for 'Arknights Soundtrack'

The popular mobile game scores ‘Chapter 6 – Partial Necrosis.’

Gunna and Young Thug Are Good Neighbors in "DOLLAZ ON MY HEAD" Visual
Music

Gunna and Young Thug Are Good Neighbors in "DOLLAZ ON MY HEAD" Visual

A cut from GUNNA’s chart-topping album, ‘WUNNA.’


Brand New 'Justice League: The Snyder Cut' Clip Shows Superman in Black Suit
Entertainment

Brand New 'Justice League: The Snyder Cut' Clip Shows Superman in Black Suit

“I knew it was the correct evolution for him when he rose from the dead…” Snyder explained.

Billie Eilish Announces New Single "my future"
Music

Billie Eilish Announces New Single "my future"

Dropping this July 2020.

The Strokes Release Animated "Ode To The Mets" Visual
Music

The Strokes Release Animated "Ode To The Mets" Visual

A cut from the group’s latest record, ‘The New Abnormal.’

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.