Get Political With Souvenir Official's "EUnify - Protect Peace" Collection

The brand’s latest “opinion-wear” capsule.

Fashion
1,531 Hypes 0 Comments

David Mallon and Karin Önder‘s “not so brand” Souvenir Official has released its latest range of “opinion-wear” called “EUnify — Protect Peace.”

The label was founded in March 2017 in Berlin as a comment on the United Kingdom’s Brexit vote. Since then, Souvenir Official has developed apparel that makes a statement in activism, supporting youth culture with another tool for political activation.

Vitali Gelwich has captured the new collection in Berlin, enlisting the city’s youth movement to be documented in their day-to-day life. Gelwich uses an analog camera to further add to the beauty and brutality of Berlin. The lookbook features a diverse cast of models coming together in political action as they all wear Souvenir Official’s EUnify hoodie, T-shirt, or crewneck, which are mediums of protest and a call to action in themselves.

On the front of each piece, a design mimics the European Union’s ring of stars flag — with one star missing — while on the back the label adds the words “PROTECT PEACE,” alongside a final small star.

Check out the lookbook in the gallery above, and pick up your own piece of Souvenir Official’s opinion-wear on the Souvenir Official website or at its store in Berlin now.

In case you missed it, here is why YEEZY could restore Gap to glory.

Read Full Article

What to Read Next

Future Officially Debuts His Inaugural LANVIN LAB Collection
Fashion

Future Officially Debuts His Inaugural LANVIN LAB Collection

Cosmic systems inspire the offering alongside the rapper’s musical background.

Sillage Changes Seasons With a Colorful Spring ‘24 Collection
Fashion

Sillage Changes Seasons With a Colorful Spring ‘24 Collection

Drawing from pastel hues and traditional Thai textiles.

Timberland Gets Back to Its Outdoor Roots With Motion Range Collection
Fashion 

Timberland Gets Back to Its Outdoor Roots With Motion Range Collection

After a high-fashion-fueled winter, the imprint looks to pivotal archival models from its 50-year history to introduce two new silhouettes equipped with modern tech.


Blackmerle Returns for FW24 With a Dark and Dystopian Collection
Fashion

Blackmerle Returns for FW24 With a Dark and Dystopian Collection

Emphasizing on tonal layering.

size? Previews New adidas ZX 10000 C and Superstar Releases
Footwear

size? Previews New adidas ZX 10000 C and Superstar Releases

Including a celebration of Baz Luhrmann’s classic ‘Romeo and Juliet’ film adaptation.

Gamers Are Going Crazy Over This Xbox Controller-Shaped Rock
Gaming

Gamers Are Going Crazy Over This Xbox Controller-Shaped Rock

“X-rox.”

NBA Could Use a Second Site to Continue Season
Sports

NBA Could Use a Second Site to Continue Season

As remaining teams push to take part, despite being removed from playoff contention.

Unbox Therapy Takes Boston Dynamics' $75K USD "Spot" Robot for a Walk
Tech & Gadgets

Unbox Therapy Takes Boston Dynamics' $75K USD "Spot" Robot for a Walk

Comparing it to playing a video game.

California Gov. Orders Closure of Bars as Coronavirus Cases Rise
Travel

California Gov. Orders Closure of Bars as Coronavirus Cases Rise

With health officials noting younger people hit at a higher rate at the moment.


Björk to Hold One of the First Live Audience Concerts Since Start of COVID-19 Pandemic
Music

Björk to Hold One of the First Live Audience Concerts Since Start of COVID-19 Pandemic

Her home country of Iceland has successfully managed to flatten the curve.

NASA Offering $35K USD in Prizes for Toilet Design That Works on Moon
Tech & Gadgets

NASA Offering $35K USD in Prizes for Toilet Design That Works on Moon

Dubbed “NASA’s Lunar Loo Challenge.”

You Can Now Stream 'Beyblade' on YouTube
Entertainment

You Can Now Stream 'Beyblade' on YouTube

Relive the early 2000s phenomenon.

Megan Thee Stallion, DaBaby and Roddy Ricch Win Big at the 2020 BET Awards
Music

Megan Thee Stallion, DaBaby and Roddy Ricch Win Big at the 2020 BET Awards

Take a look at the full list of winners.

The adidas UltraBOOST DNA Receives a "Sydney"-Inspired Makeover
Footwear

The adidas UltraBOOST DNA Receives a "Sydney"-Inspired Makeover

Utilizing Australia’s national colors.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.