The decision comes in an effort to build a more direct relationship with its paying readership, which the publication says is not viable via Apple‘s news channel. While other similar services such as Google News will redirect readers to various publishers’ websites when they click into an article, Apple News will instead keep readers within its proprietary app, which The New York Times finds problematic with its own business model.
“Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers, and the nature of our business rules,” said Meredith Kopit Levien, chief operating officer of The New York Times, in a memo to employees. “Our relationship with Apple News does not fit within these parameters.”
Apple maintains that its News app is “committed to supporting quality journalism through the proven business models of advertising, subscriptions, and commerce.”
Elsewhere in tech, Spotify is now launching real time lyrics in 26 different markets.