Gucci Announces Gaming Collaboration With 'Tennis Clash'
Continuing its expansion into the gaming realm.
Continuing its move into the gaming realm, Gucci has now teamed up with developer Wildlife on a Tennis Clash. Following the introduction of Gucci Arcade, the collaboration allows players of the mobile tennis game to discover exclusive outfits designed by the Italian fashion house. Additionally, players will also be able to purchase clothing items to match their Tennis Clash character on Gucci’s website.
The collaboration features two character designs, “Diana” and “Jonah” which can be adopted into custom designs of virtual competitors. The apparel, headwear, and accessories from the Gucci x Tennis Clash collaboration is centered around branding and a play on a distinct expression of sport luxe.
Additionally, players will also be able to participate in a new in-game tournament game mode dubbed the “Gucci Open.” The special mode pits players against one another in a game to score the most points in a series of matches. To elevate the experience, the tournaments will feature the use of a new Gucci branded tennis string and court.
The Gucci x Tennis Clash collaboration is set to launch June 18.
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