New for SS20 is the partnership between the two, using Études’ approach towards modern menswear and Keith Haring’s iconic insignias. The result is a collection of vibrant clothing, perfect for warmer weather days regardless of our current global hardships. For example, dress shirts and denim jackets pair well with slacks and jeans, all with bold embroidered graphics of Haring’s characters. Hoodies, hats and tees bring simplicity and comfort to the table as well, all with a mix of print and embroidery patches for branding and accenting purposes. While some pieces — the T-shirts mainly — can be regarded as subtle, the louder items i.e. the buttoned shirt and “painters” pants also help drive home a message of positivity.
The brand summarizes the collection with an uplifting message, one that is very much needed in this current climate:
During these strange times of uncertainty, we’re especially happy to introduce our second collection which features the art of New York’s icon Keith Haring. … Each item, in its own special way, pays homage to the awe-inspiring forces of Haring’s energy and joy.
May those lighter days begin!
To shop the Études collaboration with Keith Haring, head over to the Études Studio special landing page, where prices range from €75-650 EUR (approximately $81-703 USD) across the drop. Back in February, Medicom Toy released limited BE@RBRICKs as well which also utilized Keith Haring’s famed and vibrant artwork.