In a six-minute-long brand film by champagne house Ruinart, David Shrigley brings viewers along with him to his residency in Reims, France. The residency, which took place last year, is part of a program called Carte Blanche that invites artists to visit and interpret their company in a way they see fit. The film showcases a series of work that explores the champagne production process through the artist’s distinct style — a combination of silliness, dry wit, and honesty.
“One of the things I really like about the project is that I’m kind of free to say whatever I like about it,” Shrigley explained. “It’s just about having a creative…response to being in Reims.”
Included in his series of work are paintings, neon signs, and carvings in the walls of crayères — soft chalk walls where champagne is aged. “I had a couple of days carving reliefs into the walls: a washing machine, some cavemen…they are quite crude,” he said. “There is a lot of this type of graffiti in the caves, which are vast. It was really interesting adding my contribution to the canvas of carvings already there.”
Take a look at the process and inspirations behind David Shrigley’s work in Reims in the video above.