Vans is paying homage to its oft-forgotten Serio line with three new takes on the Lowland CC. Today, Vans is world renowned for its classic skate silhouettes like the Era, Old Skool and Sk8-Hi, but back in the ’80s, the California-based brand attempted to move into other realms of athletic footwear like running, boxing and breakdancing with the Serio line. Brand founder Jim Van Doren started Serio in 1982 with the intention of capitalizing on the 1984 Olympic Games in Los Angeles, and although the offerings had a promising start — one Vans running shoe was even given a glowing five-star review by Runner’s World — the line quickly folded due to a lack of overall exposure.
Now, however, Serio has been dragged out of the archives and is enjoying a moment in the spotlight thanks to this trifecta of classically styled Lowland CCs. Although the Lowland is inspired by ’90s skate shoes, it’s an apt canvas for the “revival” of the Serio line thanks to its versatile look. Arriving in red/navy, off white/navy and navy/yellow, each equips a classic color scheme and traditional accents.
Uppers are constructed of a tightly woven mesh, which is quickly overlaid with suede and leather panels. A large, layered V logo appears on the midfoot and reaches all the way up to the collar. More Vans branding appears on tongue tags and heel tabs, while the look is completed by a ComfyCush footbed, foam rubber midsole and gum rubber outsole.
All three Vans Lowland CC “Serio” colorways are available now at stockists like SSENSE, and are priced at $85 USD.