Thom Browne Works out Exclusive Concept 009 Capsule for Nordstrom

The American designer delivers locker room-ready pieces.

By
Fashion
3,692 Hypes 0 Comments

Designer Thom Browne has created an exclusive capsule range for Nordstrom, offering a selection of locker room-ready clothing, footwear, accessories, and sporting goods. This collaboration is named Concept 009 as it is the ninth iteration of the department store’s curated partnerships with leading menswear brands.

The campaign for Concept 009 shows models working out and sweating, but pieces like traditional suits and neckties can easily be worn to a formal occasion. An all-American color palette of red, white and navy runs throughout capsule and is complemented by a school uniform-inspired shade of gray. Thom Browne has also created an exclusive yoga mat in these colors, as well as a pair of the perfect post-shower slides.

“I feel like collaborations are getting a little overdone, and the only times I ever even entertain the idea is if it’s something that’s interesting to me—and I think, in turn, interesting to the customer,” says Browne. “So, for me, [this] stands out in that it really is not a traditional collaboration; it’s a collaboration at a level that is a lot more intellectual and not purely commercial.”

Nordstrom’s VP of Designer RTW and New Concepts, Sam Lobban, shares a similar excitement with Browne over the collaboration: “What we are excited to discover with Thom Browne is how the concept of ‘suiting’ continues to evolve in the eyes of consumers. We have seen so many iterations of it on the runway and now we’re bringing a concept that combines traditional as well as unconventional tailoring to our broader customer base.”

Launching on March 12, Browne’s preppy sensibility has been reinterpreted for a locker room context with sporty pieces priced from $80 to $1790 USD. The exclusive capsule will be available online at New Concepts @ Nordstrom Men’s. Interested fans can also visit custom locker room-style pop-ups at Nordstrom Men’s locations in NYC, Seattle, Miami, Los Angeles, Costa Mesa, Chicago, Dallas and Vancouver.

Keep up with Thom Browne by checking out the looks he presented on 33 bunny-eared couples for his FW20 presentation at Paris Fashion Week.

Read Full Article

What to Read Next

KEY! Previews Upcoming Project With New "Sugar & Rice" Single
Music

KEY! Previews Upcoming Project With New "Sugar & Rice" Single

From his tentatively titled ‘I Love You, Say It Back’ LP.

3.PARADIS Explores Diversity & Unity in SS20 "Three Little Birds" Collection
Fashion

3.PARADIS Explores Diversity & Unity in SS20 "Three Little Birds" Collection

The iconography of love, peace and diversity is featured throughout.

Skincare Brand Geologie Creates Custom Regimens for Men
Fashion 

Skincare Brand Geologie Creates Custom Regimens for Men

Presented by Geologie
Four products designed specifically for your skin.


LEGO Offers First Look at 'Super Mario' Collaboration (UPDATE)
Design

LEGO Offers First Look at 'Super Mario' Collaboration (UPDATE)

Nintendo’s iconic plumber may receive the mini-figure treatment.

Browns Showcases SS20 Highlights in Sāo Paulo-Themed Editorial
Fashion

Browns Showcases SS20 Highlights in Sāo Paulo-Themed Editorial

Including pieces from Raf Simons, Balenciaga and Bottega Veneta.

Off-White™ Suits up in Tassel Loafers Complete With Marble-Effect Heels
Footwear

Off-White™ Suits up in Tassel Loafers Complete With Marble-Effect Heels

Yours for $713 USD.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.