Thom Browne Captures Quiet, Melancholic Scottish Elegance in Its Fall 2026 Campaign
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Thom Browne is the eponymous label of American Designer, Thom Browne, launched in 2001. Unable to fund his collection, Brown created five suits for himself as a form of guerilla marketing. As his reputation rapidly grew, he had the honour of receiving the CFDA menswear designer of the year award, GQ’s menswear designer of the year, as well as the ‘National Design Award’ by the Cooper-Hewitt National Design Museum.
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Lensed by Robbie Lawrence across Birnam’s rolling hills, the intimate visual study captures local residents in traditional Scottish weaving and artisanal knitwear.
Exploring the ideal of running in a suit, the limited-edition print release features photography by Robbie Lawrence.
Arriving alongside Palace x Vans, Thom Browne x ASICS, Converse SHAI 001 Lux, JiyongKim x PUMA, and more.
Debuted at the Fall 2026 runway show in San Francisco, the luxury take on the 2000s runner arrives in a sleek monochrome three-pack.
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Featuring DeAndre Hopkins and Marcus Allen, Browne leaned into artful tailoring with a focus on wearability.
Revealed on the brand’s Fall 2026 runway presented in San Francisco.
Signalling a new era of experimental luxury led by Bad Bunny, Pharrell, Harry Styles, Kendrick Lamar and more.
Menswear’s most influential brands are leading a contemporary resurgence of the versatile sartorial fabric.
Stay up to date on the latest industry trends.
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