AJOBYAJO's Latest SS20 Editorial Ponders a "PERFECT WORLD"

Addressing those struggling with life.

By
Fashion
1,441 Hypes 0 Comments

After presenting its Spring/Summer 2020 lookbook just weeks ago, AJOBYAJO is back telling a deeper narrative on the collection in its SS20 “PERFECT WORLD” editorial. Led by Kim Se-Hyung, the editorial touches on a question that often crosses the Korean designer’s mind — what is the perfect/ideal word for someone who is living a hard life?

With this question, the designer took to the people around him for answers, capturing the story as he went. Dressed in the seasonal collection, his subjects include; World of Dance duo, All Ready; disabled women theatre group, Dancing Waist; club and cultural space owners, AHNCHEOLSOON; Tattooist, MUIL; Korean Music Awards winner, Kim Oki; Yoon Eu-Gene and Bae Sung Eun, a mother and son struggling to live in Seoul; and Seoul National University design professor, Ha Ji-Soo.

The editorial is photoed at each of the different acquaintances’ personal space or place of work. Kim Se-Hyung comments, “I think the best way to understand how someone views life is to hear their definition of what a perfect world would be.” Those interested in the pieces worn by the diverse models in the editorial above can find them over at AJOBYAJO’s web store.

In other fashion news, a CCTV-inspired lookbook spotlights IISE’s SS20 collection.

Read Full Article

What to Read Next

An Extremely Rare Pininfarina-Designed 1966 Ferrari 275 GTS Is up for Sale
Automotive

An Extremely Rare Pininfarina-Designed 1966 Ferrari 275 GTS Is up for Sale

Only 200 were ever made by the coachbuilder.

The North Face Urban Exploration Returns to SS20 With "Lemon" Line
Fashion

The North Face Urban Exploration Returns to SS20 With "Lemon" Line

A Mountain Jacket-Fishtail Parka-Denali hybrid steals the season.

Palace Officially Unveils EVISU Collaboration
Fashion

Palace Officially Unveils EVISU Collaboration

Celebrating the Japanese label’s role in the ’90s and ’00s London club scene.


Bishop Nehru Drops New Single "EMPEROR"
Music

Bishop Nehru Drops New Single "EMPEROR"

‘My Disregarded Thoughts’ drops May 8.

Giveon's Cadence Is Front & Center on Debut Project 'Take Time'
Music

Giveon's Cadence Is Front & Center on Debut Project 'Take Time'

Stream the debut project from the Drake collaborator.

Balenciaga Releases "BB" Dog Tag Necklaces in Gold & Silver
Fashion

Balenciaga Releases "BB" Dog Tag Necklaces in Gold & Silver

Yours for $425 USD apiece.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.