Simone Rocha’s SS26 Menswear Lookbook Is a Study in Gentle Provocation

Lensed by Eimear Lynch and styled by Robbie Spencer.

Fashion
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Summary

  • Simone Rocha unveiled the lookbook for its SS26 Menswear collection, shot by Eimear Lynch and styled by Robbie Spencer
  • Mood is tenderly subversive: romantic ornament disrupted by punk hardware and relaxed proportions

Simone Rocha has unveiled the official lookbook to her Spring/Summer 2026 Menswear collection. Shot by Eimear Lynch and styled by Robbie Spencer, the lookbook frames the collection as a study in romantic counterpoint and gentle provocation, positioning the male counterpart to the Simone Rocha girl.

The collection first debuted ten looks during the brand’s runway presentation at London Fashion Week last month. The menswear pieces translate the collection’s theatrical motifs into wearable gestures: pleated sashes across blazer jackets, trench coats, jacquard outerwear, layered ruffled polos and bowling shirts reworked with embroideries and gem-embellishments, while tailored trousers and oversized denim provide structural restraint. Accessories range from pillow‑shaped bags, tube socks, cutout sneakers and leather aviator hats – reinforce the collection’s interplay of delicate ornament and utilitarian form, creating moments of both earnest detail and playful excess.

Rendered in the lookbook with Lynch’s attentive staging and Spencer’s nuanced styling, the overall mood reads as tenderly subversive: romantic silhouettes disrupted by punkish hardware and relaxed proportions, producing a menswear narrative that is simultaneously nostalgic and forward‑leaning.

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