LIFUL Plays Up Florals in SS20 Lookbook

Lively prints and pastel hues for the springtime.

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LIFUL presents its upcoming Spring/Summer 2020 collection which features an array of essentials for the warmer months. Known for its straightforward designs, the Korean label takes on a more lighthearted approach with plenty of pastel-colored offerings featuring floral-inspired looks and tie-dyed prints. Boxy silhouettes abound as a lineup of blazers, button-downs, blousons and chore jackets dominate the lookbook, coupled with oversized hoodies, knits and long-sleeved tees. Embracing a palette of blues and purple, the set also incorporates matching sets and accessories like bucket hats and sunglasses.

Based on the slogan “Life is Beautiful” (which is also where the brand’s name originates) this season is focused on highlighting flowers, friends and family. LIFUL has released the first drop from the collection on its website and will continue to roll out new styles in the coming weeks.

For more fashion inspiration, take a look at our recommendations of winter garments to get you through the cold weather.

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