Sies Marjan and OMA Release Capsule Collection for Guggenheim Museum

The capsule celebrates a new Rem Koolhaas exhibition at the museum.

By
Fashion
4,174 Hypes 3 Comments

Sies Marjan has teamed up with AMO, the research branch of architectural firm OMA, to create a new capsule collection. The limited-edition collection celebrates the new exhibition from OMA’s founder, Dutch architect Rem Koolhaas, at the Guggenheim Museum, titled “Countryside, The Future.”

“Following our runway collection, we wanted to create something collaborative and accessible with AMO to celebrate the launch of the exhibition. The capsule is the final result of our work together,” said Sies Marjan founder, and fellow Dutchman, Sander Lak in a press release.

The capsule includes casual apparel like printed T-shirts as well as accessories like an umbrella, tote bag, blanket and scarves. The pieces feature prints either inspired by or directly sourced from the Guggenheim exhibition, which intends to show a respect and reverance for nature.

The exhibition, which will be on view at the Guggenheim from February 20 to August 14, explores how change affects rural parts of the world. It features a mix of mediums such as photographs, videos and archive materials. The exhibtion was also partly sponsored by Sies Marjan.

Prices for the limited-edition capsule range from $35 to $245 USD, with pieces available on Sies Marjan’s online store as well as SSENSE. The collection also includes a Drenthe Heath Pillow created by Claudy Jongstra, which can be purchaed on 1stdibs. Visitors to the exhibtion will also be able to shop the capsule at the Guggenheim store.

For more on the architectural firm, be sure to read our recent interview with OMA partner Shohei Shigematsu.

Read Full Article

What to Read Next

Off-White™ Releases a Trio of Bold 2.0 Sneakers
Footwear

Off-White™ Releases a Trio of Bold 2.0 Sneakers

Snakeskin, silver and spray-painted silhouettes.

Trippie Redd Adds Eight New Tracks for Deluxe Edition of 'A Love Letter to You 4'
Music

Trippie Redd Adds Eight New Tracks for Deluxe Edition of 'A Love Letter to You 4'

The new release of the chart-topper features Young Thug, Chance the Rapper, Lil Durk and more.

PUMA Gets Adventurous With New '80s-Inspired Rider Silhouettes
Footwear 

PUMA Gets Adventurous With New '80s-Inspired Rider Silhouettes

Presented by PUMA
Ready to ride.


Stone Island Allegedly Buying Stake in Soccer Club
Fashion

Stone Island Allegedly Buying Stake in Soccer Club

The Italian brand is looking to invest in a local team.

Kanye West Seen Wearing New YZY BSKTBL Quantum Colorway
Footwear

Kanye West Seen Wearing New YZY BSKTBL Quantum Colorway

A clean tonal take.

Travis Scott Teases Rumored Unreleased Pop Smoke Collab
Music

Travis Scott Teases Rumored Unreleased Pop Smoke Collab

Shortly after the rapper’s passing.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.