Dickies Life SS20 Pushes Retro '90s Nostalgia
Featuring “Color Block,” “Custom Create,” and “All Over Print” selections.










After dropping collegiate-inspired pieces and outerwear looks for the Fall/Winter 2019 season, Dickies has now unveiled its Spring/Summer 2020 range under its Life division. Dickies Life nods to the ’90s with its range of “Color Block” gear, honors its workwear past with “Custom Create” apparel and introduces a summer upgrade with its “All Over Print” selection.
Retro inspiration can be found across a range of silhouettes, from oversized quarter-zip fleeces to printed Cuban collar shirts. Color block prints inform short sleeves and hoodies, giving the range a playful edge. Elsewhere, a dark navy offering is embroidered with “SAME OLD DICKIES” — referencing the brand’s enduring commitment to durable, functional and rugged garments — while lightweight utility vests and combat pants are updated with utility pockets and other workwear references.
Following the success from its co-ord offering last season, the latest range features short sleeve T-shirts and elasticated shorts printed with repeated Dickies logos all over. Rounding out the collection are classic Dickies hoodies and long sleeves in a range of spring-inspired colorways.
Shop the new Spring/Summer 2020 collection now on Dickies Life’s website. The range of “All Over Print” apparel will arrive in April.
In other news, National Geographic has introduced its first complete range of adventure-ready wearables.