Afew Presents Inaugural Afew Goods Collection

Inspired by the ’90s and dubbed “Nostalgia.”

By
Fashion
5,841 Hypes 4 Comments

After over 3 years honing and perfecting its products, Afew‘s Afew Goods is ready to release its inaugural collection. Dubbed “Nostalgia” and inspired by ’90s hip-hop, basketball and culture, the 7-piece capsule boasts classic cuts and unique proprietary fabrics.

Items range from tees to hoodies and a quarter-zip pullover, each offering period-appropriate details like single stitch seams and inside-out panels. Tees are made of heavy 240gsm cotton, and feature a boxy fit with dropped shoulders. Hoodies are constructed of diagonal fleece and offer a generous fit to match the tees. Apart from the classic style, every piece is GOTS certified and produced ethically in Portugal with high-quality materials like recycled cotton.

Rounding things off is a collaboration with none other than Masta Ace, who lent the cover artwork of his 2004 cult classic ‘A Long Hot Summer’ to a T-shirt. Afew also brought the New York rapper out to Germany for a concert with backing from a live orchestra, juxtaposing hip-hop and classical music to underscore the amalgamation of streetwear and sustainability provided by the clothing.

Check out a video of Masta Ace’s performance below and look for the entire Afew Goods “Nostalgia” collection to release on the Afew Goods webstore February 15, with retail prices ranging from €45 EUR (approximately $50 USD) to €110 EUR (approximately $121 USD).

 

View this post on Instagram

 

First of all – thanks to everyone who came around last Thursday. Even though we hosted an overwhelming number of 800 people, it was such a cozy, intimate and happy vibe all night long.⁠ ⁠ For our first collection, we knew that we wanted it to depict everything that has shaped AFEW so far and we wanted the nostalgia-aspect to be embodied by music. To go a step further we planned this once in a lifetime concert by pairing Masta Ace’s nostalgic sound with a classical ensemble. The combination of two entirely different worlds, Hip Hop and classical music, is equal to our core values – uniting streetwear and sustainability. After the concert, we have truly been overwhelmed with positive feedback on our upcoming first collection and future plans with Afew Goods. We are also very happy about the nostalgic feeling and good vibes that caught everyone during this event. We still get chills every time we think about it!⁠ ⁠ At this point, we can only repeat ourselves. Thanks to everyone who made this day, this concert and the start of our new baby Afew Goods an unforgettable and inimitable moment. And of course a big shoutout to @mastaacepics, Miki and the @takeoverensemble who made everything possible.⁠ ⁠ People got a first glimpse of our first collection on Thursday. Stay tuned for a closer look soon! Release 02/15/2020⁠ ⁠ #AfewGoods #MastaAce #TakeOverEnsemble

A post shared by Afew Goods (@afewgoods_) on

When you’re done, be sure to check out PaperBoy Paris‘s trio of colorful New Balance 801 designs.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

KOZABURO FW20 Delivers Psychedelia and Stripped-Down Denim
Fashion

KOZABURO FW20 Delivers Psychedelia and Stripped-Down Denim

Anchored by hands-on craftsmanship.

Desert X AlUla: Striking Art Installations Across The Historic Saudi Arabian Valley
Arts

Desert X AlUla: Striking Art Installations Across The Historic Saudi Arabian Valley

The first site-responsive exhibition of its kind in Saudi Arabia.

Vivienne Westwood Drops Trippy Trio of Pendant Necklaces
Fashion

Vivienne Westwood Drops Trippy Trio of Pendant Necklaces

Including a Swarovski crystal-embellished edition.


Nike, adidas Close Chinese Stores Over Coronavirus Fears
Footwear

Nike, adidas Close Chinese Stores Over Coronavirus Fears

The sportswear giants follow in the footsteps of Starbucks, McDonalds and Apple.

Artists & Prisoners Collaborate on Unique Artworks For "Human Touch" Show & Auction
Arts

Artists & Prisoners Collaborate on Unique Artworks For "Human Touch" Show & Auction

Intricate needlework made in tandem with Ai Weiwei, Wolfgang Tillmans and more.

ASICS GEL-Nandi 360 "Putty" Adds Intricate and Colorful Woven Details
Footwear

ASICS GEL-Nandi 360 "Putty" Adds Intricate and Colorful Woven Details

A wildly colorful makeover for the hybrid lifestyle silhouette.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We noticed you are using an ad-blocker

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.