After over 3 years honing and perfecting its products, Afew‘s Afew Goods is ready to release its inaugural collection. Dubbed “Nostalgia” and inspired by ’90s hip-hop, basketball and culture, the 7-piece capsule boasts classic cuts and unique proprietary fabrics.
Items range from tees to hoodies and a quarter-zip pullover, each offering period-appropriate details like single stitch seams and inside-out panels. Tees are made of heavy 240gsm cotton, and feature a boxy fit with dropped shoulders. Hoodies are constructed of diagonal fleece and offer a generous fit to match the tees. Apart from the classic style, every piece is GOTS certified and produced ethically in Portugal with high-quality materials like recycled cotton.
Rounding things off is a collaboration with none other than Masta Ace, who lent the cover artwork of his 2004 cult classic ‘A Long Hot Summer’ to a T-shirt. Afew also brought the New York rapper out to Germany for a concert with backing from a live orchestra, juxtaposing hip-hop and classical music to underscore the amalgamation of streetwear and sustainability provided by the clothing.
Check out a video of Masta Ace’s performance below and look for the entire Afew Goods “Nostalgia” collection to release on the Afew Goods webstore February 15, with retail prices ranging from €45 EUR (approximately $50 USD) to €110 EUR (approximately $121 USD).
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First of all – thanks to everyone who came around last Thursday. Even though we hosted an overwhelming number of 800 people, it was such a cozy, intimate and happy vibe all night long. For our first collection, we knew that we wanted it to depict everything that has shaped AFEW so far and we wanted the nostalgia-aspect to be embodied by music. To go a step further we planned this once in a lifetime concert by pairing Masta Ace’s nostalgic sound with a classical ensemble. The combination of two entirely different worlds, Hip Hop and classical music, is equal to our core values – uniting streetwear and sustainability. After the concert, we have truly been overwhelmed with positive feedback on our upcoming first collection and future plans with Afew Goods. We are also very happy about the nostalgic feeling and good vibes that caught everyone during this event. We still get chills every time we think about it! At this point, we can only repeat ourselves. Thanks to everyone who made this day, this concert and the start of our new baby Afew Goods an unforgettable and inimitable moment. And of course a big shoutout to @mastaacepics, Miki and the @takeoverensemble who made everything possible. People got a first glimpse of our first collection on Thursday. Stay tuned for a closer look soon! Release 02/15/2020 #AfewGoods #MastaAce #TakeOverEnsemble