Paperboy Paris & New Balance Link up for Trio of Colorful 801 Designs
Inspired by three items from the restaurant’s menu.
New Balance has partnered with Paris-based restaurant-meets-streetwear imprint Paperboy for three new takes on the 801 silhouette. The collection, which also includes apparel and accessories, is the first time the two brands have worked with Greenhouse, the incubator launched by Foot Locker back in 2019.
The three 801 colorways are all inspired by signature items from the Paperboy menu. The first design — featuring hits of pink, purple and green — is a reference to the Tuna Tataki Sandwich, while the other two designs celebrate the Coffee Latte and Ginger Lemonade.
New Balance
New Balance
New Balance
Alongside the footwear, the capsule also includes a range of apparel and accessories covering everything from jackets, hoodies and T-shirts to headwear, aprons and mugs.
The collaboration made its debut at a pop-up during Paris Fashion Week last month, with another pop-up set to hit New York during fashion week. The collection will then launch exclusively via the Greenhouse app, before hitting select Foot Locker stores in limited numbers priced at $110 USD.
In other New Balance news, size? recently updated the Comp100 silhouette.
