Psychworld and BBC ICECREAM Ready Unexpected Collaborative Collection
Worlds collide.
Surfacing late last week, Psychworld and BBC ICECREAM are now preparing to release their unexpected collaborative collection.
Fully revealed via lookbook starred by Juicy J and Gab3, the team-up serves as a collision between the Los Angeles based brand and BILLIONAIRE BOYS CLUB iconic sub-label. Washed in bright green neon, black serves as a base for a mashup of signature imagery from the two names.
Leading the collection is a take on ICECREAM’s classic varsity jacket with “PSYCHWORLD” lettering appearing in an arch formation on the front and introducing the two-tone contrast of the special range. Another standout is the full zip hoodie marked all-over with a repeating pattern made up of Psychworld’s logo and the BBC ICECREAM’s Running Dog motif. Rounding up the apparel side of the collab are a couple of T-shirts and jean style, while accessories come in the form of trucker hats, a face mask and rug design perfect for any home.
Check out the lookbook above and shop the Psychworld x BBC ICECREAM collection exclusively at HBX and on BILLIONAIRE BOYS CLUB Japan’s website December 22, 9 a.m. EST.
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For more contemporary fashion, A$AP Rocky’s AWGE imprint recently released a capsule with Marine Serre.
