Burberry and Marcus Rashford Team to Support Young People Globally
The footballer’s latest initiative in a bid to end child poverty.
After being awarded an MBE last month for his efforts to end child food poverty across the U.K., England and Manchester United footballer Marcus Rashford has now teamed up with Burberry to support young people across the world and empower voices that will ultimately shape tomorrow.
Earlier this year when schools across the country were closing as a result of the COVID-19 pandemic, Rashford successfully campaigned for school meals to continue to ensure children weren’t at risk of going hungry.
In support of his work so far, Burberry has continued to provide donations to FareShare which will fund over 200,000 meals distributed across 11,000 charities and community groups across the country.
Pledging to support U.K. youth organisations in Manchester, London and charities with a global reach, the brand aims to help in areas from education and supporting young creatives and artists, to helping entrepreneurs tackle the current challenges.
In London the label is working with London Youth, which supports a network of over 600 community youth organisations and creates thousands of engaging opportunities for young people each year. Fifteen youth centres jointly selected by Burberry and London Youth will also receive grants to ensure their programmes can continue to make a positive impact in some of the capital’s most deprived communities.
In Manchester, Burberry is supporting Norbrook Youth Club and Woodhouse Park Lifestyle Centre, which are both youth centres that played a pivotal role in Rashford’s childhood. Youth volunteers from the two clubs will be coming together as part of the partnership to help charities in the Wythenshawe area where the clubs are based and where Rashford grew up.
Alongside these youth centres, Burberry is also contributing to Wide Rainbow, a non-profit based in New York providing access to the arts and arts education in neighbourhoods across the United States with little to no resources. The donation will provide art supplies, food deliveries and music education to young people in these communities as well as fund the creation of art murals to invigorate schools and shelters in New York and Los Angeles.
Finally the label is also partnering with the International Youth Foundation to contribute to the Global Youth Resiliency Fund. This will enable young entrepreneurs and community leaders — especially in Asia — to develop solutions to challenges including closing nutrition gaps and unlocking access to livelihoods.
In other news, Marcus Rashford was also unveiled as the new face of Nike Underwear.
