Can Black Friday Trade Consumerism for Sustainability?

How Brain Dead, Shopify, Dover Street Market and more are responding to the super-spending holiday with green initiatives and charitable contributions.

Fashion 
6,222 Hypes 3 Comments

Black Friday has long been due for an overall. What started as the de facto beginning of the holiday shopping season has become a global mass-shopping phenomenon; your inbox is likely bloated as we speak with emails promising “the best deals of the year.” The crazed discount holiday is overwhelming to say the least, but some feel it’s crossed a line.

In recent years, retail employees, labor unions and activists have pointed to Black Friday as a symptom of larger issues, linking the super-spending to mindless consumerism, environmental damage and labor exploitation.

Some companies, like Patagonia and REI, have pushed back against the holiday for several years now, and in light of growing concerns, more brands have joined the ranks — encouraging customers to shop smaller, greener and, ultimately, less. HYPEBEAST rounded up eight initiatives you should know about this holiday.

Brain Dead

Brain Dead will release a limited run of T-shirts available starting Black Friday, November 27, designed by Actress and Brain Dead, with art by Antares Embroidery. Proceeds from each purchase will go to the U.K. charity Black Minds Matter. Customers will also receive a link to a mixtape of new music by Actress, titled “Unseen__Werk No1.”

Dover Street Market

Fresh off of initiatives to encourage voter turnout and fight food insecurity, the retailer has announced the Dover Street Market Fluro Rebellion. The two-part series of drops will include a variety of limited edition garments and accessories from DSM’s collaborators as a counter-action to Black Friday. The first drop will take place on Black Friday itself, November 27, and feature goods from Denim Tears, Stüssy, ERL, MM6 by Maison Margiela and more. The second drop on December 11 will include Online Ceramics, Solange and Kaws x DSM.

Anti Black Friday Sustainable Alternatives Shopping Dover Street Market All Birds Patagonia Shopify Facebook

Shopify

Shopify

The e-commerce platform has announced plans to offset carbon emissions for all orders placed from Black Friday to Cyber Monday (BFCM). Shopify estimates that each package shipped emits one kilogram of carbon into the atmosphere, which adds up when when you consider that 25.5 million people purchased from a Shopify merchant during BFCM last year.

As a favorite point-of-sale system for small businesses — many of which may rely on Black Friday sales — Shopify is attempting to strike a balance between supporting its vendors and environmental responsibility. “We know there’s a link between commerce and sustainability, and we’re focused on turning it into a positive one,” the company’s statement reads.

Anti Black Friday Sustainable Alternatives Shopping Dover Street Market All Birds Patagonia Shopify Facebook

The Ordinary

The Ordinary

Reprising last year’s successful campaign, the skincare brand is once again offering 23 percent off all of its products for the month of November — which the company has branded “KNOWvember.” Deciem, The Ordinary’s parent company, has also launched a daily series of educational videos to empower shoppers to purchase slowly and thoughtfully. The company’s stores and website will be closed on Black Friday itself to mark “a moment of nothingness” and discourage hyper-consumerism.

Facebook

#BuyBlackFriday aims to shine a spotlight on Black-owned businesses and provide resources for . The campaign, spearheaded by Facebook marketing manager Rachael Hawk, launched on October 30 and will run through Black Friday on November 27. “If we introduce these amazing small, Black-owned businesses to people on the biggest shopping day of the year, then maybe they’ll be inspired to buy Black year-round,” Hawk told Bustle. “When you support a Black-owned business, you empower an entire community.”

Anti Black Friday Sustainable Alternatives Shopping Dover Street Market All Birds Patagonia Shopify Facebook

Patagonia

Patagonia

Patagonia was one of the first brands to take a stand on Black Friday back in 2011, when the company ran its full-page “Don’t Buy This Jacket” ad in The New York Times. This year, Patagonia is launching its “Buy Less, Demand More” campaign aimed at further integrating its Worn Wear program into the shopping experience

Anti Black Friday Sustainable Alternatives Shopping Dover Street Market All Birds Patagonia Shopify Facebook

Freitag

Freitag

On Black Friday, Swiss retailer Freitag will shut its web store and redirect customers to a Tinder-style bag exchange called S.W.A.P. (Shopping Without Any Payment). The initiative allows customers to swipe through used Frietag bags — left to pass and right to save to favorites — and trade their own bag in exchange. Customers can register their Freitag bag through their account and then activate the program.

All Birds

Instead of lowering prices on Black Friday, All Birds will raise them. The cost of all products will increase by $1 USD and be matched by the company; All Birds will donate these additional proceeds to Fridays For Future, the youth-led climate movement started by Greta Thunberg.

“This year, we wanted to do something a little different for Black Friday that would draw attention to the true cost of the things we buy,” an All Birds spokesperson told HYPEBEAST. “We hope this initiative will shine a light on the environmental toll of rampant discounting, while also supporting an important climate organization, Fridays for Future.”

Read Full Article

What to Read Next

Award-Winning Choreographer JaQuel Knight Teams Up With H&M As the New Face of Its H&M Move Campaign
Fashion

Award-Winning Choreographer JaQuel Knight Teams Up With H&M As the New Face of Its H&M Move Campaign

The brand is launching a new product line of ‘movewear’ for men, women and kids on August 4.

On-Feet Look at the Nike Dunk Low "Sesame"
Footwear

On-Feet Look at the Nike Dunk Low "Sesame"

Gearing up for the Fall rotation.

Tobey Maguire and Andrew Garfield Rumored To Reappear in 'Avengers: Secret Wars'
Entertainment

Tobey Maguire and Andrew Garfield Rumored To Reappear in 'Avengers: Secret Wars'

Following the announcement of the fifth and sixth ‘Avengers’ films.


J Balvin Confirms Release Date for His Air Jordan 2 Collaboration
Footwear

J Balvin Confirms Release Date for His Air Jordan 2 Collaboration

Glowing lights are emblematic of finding light through dark times.

The North Face Japan Remixes Staple Winter Outerwear With GORE-TEX INFINIUM
Fashion

The North Face Japan Remixes Staple Winter Outerwear With GORE-TEX INFINIUM

Two monochrome weatherproof essentials.

WHOOP Brings On the Go Coaching to Fitness Wearables
Tech 

WHOOP Brings On the Go Coaching to Fitness Wearables

Presented by WHOOP
Introducing a minimalist heart rate monitor with a mobile app.

Kenny Scharf to Enliven Dior's Pre-Fall 2021 Menswear Collection
Fashion

Kenny Scharf to Enliven Dior's Pre-Fall 2021 Menswear Collection

The legendary New York artist will give Kim Jones’ next offering a playful twist.

Robyn Lynch’s Vision of Ireland
Fashion 

Robyn Lynch’s Vision of Ireland

The designer’s new Rapha collaboration offers a nostalgic look at her roots.

Byredo's Latest Candle Is a "Symphonique" of Scents
Fashion

Byredo's Latest Candle Is a "Symphonique" of Scents

Available for a very limited time only.


Cole Haan and Hasan Minhaj Celebrate the Art of Giving with a Giveaway
Giveaways 

Cole Haan and Hasan Minhaj Celebrate the Art of Giving with a Giveaway

Presented by Cole Haan
Featuring the collaborative footwear collection from the comedian and lifestyle brand.

Salvatore Ferragamo's Handy Gift Guide for the Holiday Season
Fashion 

Salvatore Ferragamo's Handy Gift Guide for the Holiday Season

Presented by Salvatore Ferragamo
Expert craftsmanship is at the top of the list.

Please Don't Put Your Sandwich in Balenciaga's $1,980 USD Lunch Box Bag
Fashion

Please Don't Put Your Sandwich in Balenciaga's $1,980 USD Lunch Box Bag

Lunchtime, but make it fashion.

GOAT Rounds Up Its Best Black Friday Sneaker Deals
Footwear 

GOAT Rounds Up Its Best Black Friday Sneaker Deals

Presented by GOAT
Some of the year’s hottest sneakers on sale up to 30%.

Balenciaga's "I LOVE PETS" Capsule Is Here To Save Our Four-Legged Friends
Fashion

Balenciaga's "I LOVE PETS" Capsule Is Here To Save Our Four-Legged Friends

Ten percent of the proceeds will be donated to La SPA.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.