Dover Street Market Taps Stüssy, AMBUSH, and Dozens More for "Fluro Rebellion"

Countering Black Friday with a heavy dose of fluorescent color.

By
Fashion
8,019 Hypes 1 Comments

Dover Street Market has launched “Fluro Rebellion,” a counter-Black Friday initiative that puts color at its core. Enlisting 38 brands for dozens of limited-edition products, the collection spans everything from ready-to-wear pieces such as T-shirts and hoodies to collaborative sneakers, jewelry, accessories and more.

For “Fluro Rebellion” Part One, DSM taps friends and collaborators including AMBUSH, Bianca Chandôn, Castro, CDG Shirt, Charles Jeffrey LOVERBOY, Denim Tears, Doublet, Dreamland Syndicate, ERL, Expert Horror, Gimme 5, IDEA, Honey Fucking Dijon, KANGHYUK, MM6 by Maison Margiela, Rassvert, Stüssy, Vans Vault x DSM, and Wasted Collective.

In this are a number of standouts, for example, AMBUSH and its signature lighter case necklace that now sports fluorescent green, orange, or yellow branding on top of a matte black shell, as well as the KANGHYUK x Reebok Zig Kinetica which, after dropping in just 50 pairs of the “Advanced Concepts” red-and-white colorway, now appears in white with fluorescent details all around.

Elsewhere, the fashion powerhouse presents a signature DSM x Stüssy T-shirt that combines both of the stalwarts’ branding, as well as CDG Shirt tees emblazoned with bright branding.

Part One of Dover Street Market’s “Fluro Rebellion” collection can be seen above, and everything is due to land on the DSM website imminently.

In other news, this brand is trying to sell you real rubbish this Black Friday.

Read Full Article

What to Read Next

AGLXY Opens Its First Flagship Brick and Mortar in Jakarta
Fashion 

AGLXY Opens Its First Flagship Brick and Mortar in Jakarta

HYPEBEAST speaks with co-founder Tamish on the launch.

Sony Confirms It Will Restock the PS5 Before the End of the Year
Gaming

Sony Confirms It Will Restock the PS5 Before the End of the Year

All hope is not lost.

Polar Skate Co. Delivers Winter-Ready 2020 Collection Lookbook
Fashion

Polar Skate Co. Delivers Winter-Ready 2020 Collection Lookbook

Including the world’s first set of pajamas designed for skaters.


clothsurgeon Gives Classic Coca-Cola Garments a Contemporary Twist
Fashion

clothsurgeon Gives Classic Coca-Cola Garments a Contemporary Twist

A collaboration born out of a passion for Coca-Cola memorabilia.

The Game and Lil Wayne Pay Homage to One of Basketball's Greatest in "A.I. With The Braids"
Music

The Game and Lil Wayne Pay Homage to One of Basketball's Greatest in "A.I. With The Braids"

Sampling The Notorious B.I.G.’s “Get Money.”

Jim Caumeron Design's VIEWPOINT HOUSE Features Striking Trapezoidal Picture Windows
Design

Jim Caumeron Design's VIEWPOINT HOUSE Features Striking Trapezoidal Picture Windows

Framing the view of the park.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.