LeBron James Stars in Nike's Latest Effort to Increase Voter Participation

The latest in the sports brand’s bid to get out the vote.

Sports
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Illustrating that you don’t have to be a global star to make an impact, You Can’t Stop Our Voice is Nike’s latest attempt to increase voter participation throughout the U.S. Presidential Elections.

Directed by Hiro Murai and narrated by actress Regina King, the film features stars like LeBron James, Odell Beckham Jr. and Naomi Osaka, in what is the brand’s latest effort to promote the vote following its link up with Time to Vote earlier this year.

Leading up to the November election, Nike has also teamed up with non-partisan expert Rock the Vote as a technology partner to create a platform for people to register to vote, check registration statuses and find state-by-state voting information. Additionally the label has also teamed up with When We All Vote, an organization to help provide information and resources to get out the vote.

You can watch “You Can’t Stop Our Voice” above and find out more information about Nike’s Election Day initiatives here.

In other news, over 150 photographers are selling prints to fight voter suppression.

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