Juicy J Enlists Fellow Memphis Star NLE Choppa for "LOAD IT UP"

‘The Hustle Continues’ drops November 2020.

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Juicy J and NLE Choppa have teamed up for the brand new single “LOAD IT UP,” set to appear on the Three 6 Mafia member’s forthcoming album The Hustle Continues.

Produced by Internet Money, “LOAD IT UP” is a dark and grimy piano-laced track that highlights braggadocious bars from the two Memphis natives, showcasing the contrasting yet complementing styles. A repetitive yet catchy chorus brings the track together while Juicy J and NLE Choppa deliver a pair of clean solo verses.

The Hustle Continues boasts more guest appearances from the likes of Wiz Khalifa on “GAH DAMN HIGH,” Lil Baby, Megan Thee Stallion, Young Dolph, Key Glock, Logic, A$AP Rocky, 2 Chainz, Conway, Ty Dolla $ign, Rico Nasty, Jay Rock, the late Lord Infamous and Project Pat.

Stream Juicy J and NLE Choppa’s “LOAD IT UP” on Spotify and Apple Music below. The Hustle Continues drops November 27.


Elsewhere in music, 21 Savage and Metro Boomin’s Savage Mode II opened at No. 1 on this week’s Billboard 200.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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