Fans of the legendary NBA player LeBron James will know that he’s a massive bicycle enthusiast. He’s also an avid supporter of philanthropic work, and so combining the two, James and his company UNINTERRUPTED are now teaming up with rideshare company Lyft to grant free bicycle access to underprivileged teenagers and young adults across the US.
The new initiative, which falls under Lyft’s LyftUp program to ultimately ensure transportation for every single person in society, will see the two forces join to further lower the barrier of entry to transportation to those in need. Working with YMCA, the three will identify a group of 16 to 20-year-old teenagers and young adults who are in desperate need of transportation options, and provide them with a free one-year bikeshare membership that can be used with any programs associated with Lyft. The company will be running a pilot test in New York City first with Citi Bikes during spring of 2020, followed by expansions into Chicago and the Bay Area via Divvy bikes and Bay Wheels respectively.
If you’re hoping to learn more about the program or would like to know how you can contribute, head over to the LyftUp website now.
Elsewhere in the NBA, Jordan Brand has unveiled the 2020 All-Star uniforms.