Kicking off the video, Mustard points at his Apple Watch saying “I just got this. This is the newest to the collection. You know, I’m tracking my steps, trying to be a sex symbol…You can’t workout in no Rolex. That is just ridiculous… Rolex step your game up!” The first piece to be introduced is his Presidential Rolex “baguette” priced at $60,000 USD, which he got because of his song “Baguettes In The Face” and seeing Metro Boomin with a white one. Then, he unveils another presidential, this time with a black face, which he mentions he wears every day, and an Audemars Piguet Skeleton after that, quoted at a whopping $120,000 USD.
One distinctive highlight that he showcases is a hefty gold pendant in the shape of a Heinz mustard bottle. Covered in a slew of sparkling rocks, the piece is engraved with the words “HEINZ DJ MUSTARD” across the front, mimicking the food processing company’s label. The piece was made by Icey Fresh Jewelry back in 2013 for a price between $50,000 – $70,000 USD: “I spent all my money on it though. I didn’t have any money after this… I don’t know what I was thinking.” He goes on to explain an interesting backstory about how some of his things were stolen after a flooding accident in his apartment, and that somehow his prized piece survived the robbery. Wrapping up the video, Mustard goes through a series of pendants referencing his record label 10 Summers Records, a slew of thick Cuban links and some flashy rings.
Check out the video above for a look at the Mustard’s expansive jewelry collection in GQ‘s On The Rocks series.