RIMOWA Releases Custom NYC MetroCards for "Never Still" Campaign
Only 250,000 cards will be sold at select NYC stations.
After tapping LeBron James, Kim Jones and Yuja Wang for the launch of its “Never Still” campaign, RIMOWA has now teamed up with NYC MetroCard on the second installment of the campaign.
Building on the campaign’s creative concept of “no one builds a legacy by standing still,” the latest release sees the luggage manufacturer reimagine the primary payment method for the New York City Subway; New York City Transit buses. Four limited edition cards have been designed to celebrate RIMOWA’s iconic grooved duraluminium suitcases and highlight various forms of travel through playful illustrations.
Limited to 250,000 pieces, the RIMOWA “Never Still” NYC MetroCards are available now in limited quantities at the select locations below.
In case you missed it, The Pokémon Company and CASETiFY have come together for the final drop of their Day & Night series.
Stations where RIMOWA “Never Still” NYC MetroCards will be sold
Broadway Lafayette (B, D, F, M)
West 4 (A, B, C, D, E, F, M)
Bleecker St (6)
Astor Place (6)
Franklin St (1)
York St (F)
116th Columbia (1)
8th Street (R, W)
Christopher St – Sheridan Square (1)
Bedford Av (L)
Spring St (6)
Prince St (R, W)
5th Av-59th Street (N,Q,R)
Canal Street (A,C,E)
Chambers (1, 2, 3)
