Helmut Lang Commissions Artist PZ Opassuksatit for Love-Themed Collection
Shot in Paris, of course.
Earlier this summer, Helmut Lang partnered with multimedia artist Josephine Meckseper in a series of hand-painted pieces. This time, artist PZ Opassuksatit joins Helmut Lang for a new collection. The latest project continues the brand’s collaboration with artists while showcasing its love-themed collection.
Shot on location in Paris, the photo project hopes to shed light on two different themes: loving within a community and the absence of love. Capturing scenes at iconic Paris landmarks like the Sacré-Couer and Moulin Rouge, the collection explores love in a tongue-in-cheek way. T-shirts, long sleeves and hoodies are available in two prints. The first includes a large heart graphic with an arrow through it emblazoned on the fronts and backs of the pieces. The second option incorporates New York branding with bright blue details and an animal graphic. Both come in a white colorway.
The collection is available now to purchase on Helmut Lang’s website and at in-store locations. Prices range from $175 to $270 USD.
Elsewhere, Shinya Kozuka releases a rugged, post-workwear Spring/Summer 2020 collection.
