The brand celebrated the collaboration with a pop-up entitled “Queens of the Future.” The event gathered top tennis players Markéta Vondroušová, Elina Svitolina, Madison Keys, Caroline Garcia, Aryna Sabalenka, Petra Kvitová, Simona Halep, Maria Sharapova, Sloane Stephens, Osaka and Serena Williams, all of whom wore Nike apparel.
This is not the first time Nike has tapped a buzzed about designer to collaborate on tennis apparel. The brand most famously collaborated with Off-White™ to make Williams’ now famous custom tennis tutu for the 2018 US Open.
Osaka first signed with Nike in April of this year, after rumors swirled that she was entertaining a deal with adidas. Now 21, Osaka is the first Japanese-born player to reach the top ranking in singles tennis.
Osaka won the 2018 US Open after defeating Williams in a controversial match. She returns to the tournament to defend her title on August 27, playing against Russia’s Anna Blinkova in her first match.