adidas is partnering with BYBORRE for the launch of True Color, a conscientious design process that will strive to use materials in their most raw and pure forms. For both companies, the uniting belief is that creativity should be used for good, and they want to target an industry-wide challenge of reducing environmental impacts through all design and production processes.
adidas has already partnered with Parley for the Oceans as the brand’s commitment to sustainability and followed initiatives to release sneakers such as the AlphaEDGE 4D and NMD_R1. True Color’s goal as an ideology is to avoid unnecessary steps throughout the entire production processes, from design to manufacturing, so that the final products will have created less waste and emission levels while still maintaining well-designed styles.
The BYBORRE x adidas capsule collection forecasts the future of apparel design. The silhouettes, which seem simple at first glance, utilize materials from innovative companies such as GORE-TEX, The Woolmark Company, Riri, Nylstar and Majocchi — this allows the garments to take on complex textures while maintaining minimalistic patterns and clean cuts. The muted tones of the collection, which include jackets, shirts, pants, skirts and shorts show what are, in fact, the true colors of the materials that exist without excessive processing and dyes. The capsule collection hopes to show what True Color design principles are capable of creating and how conventional production processes must be challenged in order to match growing environmental concerns.
For more on sustainability, check out Helmut Lang’s upcycled jacket collection.