Kanye West Talks Billion-Dollar Yeezy Empire for 'Forbes' Cover-Story

“I am a product guy at my core.”

Music
30,540 Hypes 29 Comments

Fresh off the release of a new single known as “Brothers,” Kanye West is being selected by Forbes to serve as the subject of the magazine’s latest cover-story. Forbes took to Instagram to reveal the news, posting up a brief vignette with Kanye West earlier today.

“I am a product guy at my core,” reads one quote from Forbes’ Instagram vignette about Kanye West’s newly-published cover-story.

“‘Crazy’ is a word that’s not gonna be used loosely in the future,” West tells Forbes senior editor Zack O’Malley Greenburg, opening up about his artistic approach and addressing past criticism. “Understand that this is actually a condition that people can end up in, be born into, driven into and go in and out. And there’s a lot of people that have been called that ‘C’ word that have ended up on this cover.” Elsewhere, Kanye breaks down his religiously-motivated creative process, the first sneaker he remembers sketching and more.

You can check out the original video-teasers for Kanye West’s new Forbes magazine cover-story below, and head on over to Forbes to check out the entire feature.

Recently, Kanye West also stepped out in what many believe are the YEEZY BOOST 350 V3 sneakers.

 

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Kanye’s Second Coming: Inside The Billion-Dollar Yeezy Empire… ? in bio for our #Celeb100 cover story. (?: @jameltoppinphoto)

A post shared by Forbes (@forbes) on

 

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A rare peek inside the kinetic, chaotic, creative mind behind the billion-dollar Yeezy sneaker empire at the ? in our bio.

A post shared by Forbes (@forbes) on

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Forbes

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