IKEA has unveiled the first prototypes of its ongoing collaboration with UNYQ — a design company that specializes in 3D-printed medical wearables — and Area Academy, which runs educational structures, programs and courses relating to e-sports. Named UPPKOPPLA, the collection is aimed at improving life for gamers, with the first three products customizable for the user’s body.
The first three prototypes to be revealed are a wristband to offer support and prevent injury, keycaps to change the feel of the keyboard and a mouse “bungee” for gaming precision. Going forward, UPPKOPPLA will expand to include a range of other home products including more customized gaming accessories as well as desk supports, chairs and tables.
These products will be available from 2020, and will release through a special app. This app will use your phone’s camera to scan your hand and wrist, meaning that the wristband will be produced exactly to the specifications and requirements of your body. For the other products, personalization options will include the slant, softness and texture.
In the future, IKEA hopes to use this customizable technology to create products for other groups of people. Announcing the UPPKOPPLA range, IKEA added that “the ambition is that new learnings from personalization for gamers will lead to solutions for people suffering from, for instance, physical disabilities or physical strains.”
For more from IKEA, take a look at the brand’s recreation of iconic living rooms.
View this post on Instagram
UNYQ is pleased to announce the launch of three new personalised products for the global gaming community in collaboration with the Swedish furniture giant IKEA. The products are part of IKEA and UNYQ’s broader collection titled UPPKOPPLA, meaning ‘online’, and will comprise a series of products to improve the gaming experience and surrounding life at home. UNYQ unveiled these new products today at IKEA’s annual Democratic Design Day in Älmhult, southern Sweden. There are an estimated 2.2 billion gamers around the world playing for a total of 14 billion hours per week. Gamers spend a large portion of their time online, sitting for hours on end, which can lead to massive physical strain on the body. Drawing on the expertise and input of Area Academy, an educational e-sport company with a thorough understanding of the unique wants and needs of gamers, UNYQ and IKEA identified an opportunity to create products which are not only functional, customised and design driven, but also offer ergonomic benefits. Personalize. Protect. Improve. Your new skin in the game Available 2020. #ikeatoday #ikeaddd2019 #ikea ##likenoother #unique #gamingsetup #ergonomics #respawn #itsallaboutyou @carbon @areaacademy
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.