Chrome Hearts has announced a new eyewear collaboration alongside model and long-time friend Jordan Barrett. The campaign features Barrett as well as Georgia May Jagger (daughter of Mick Jagger), both of which were photographed by Chrome Hearts co-owner Laurie Lynn Stark.
Orientated within the spirit of cinema — much of what drives Chrome Hearts’ ethos — the campaign was shot in and around Paris to encapsulate its idiosyncratic blending of old and new. Stark emphasized this look further with her focus on vintage and time-worn imagery. Both Jagger and Barrett can be seen wearing custom Chrome Hearts suiting as well as silk and leather pieces alongside the newly revealed eyewear capsule. The collaborative capsule was originally revealed during a private celebration over the weekend at Paris Fashion Week Men’s, and the entire collection is slated to hit Chrome Hearts flagships worldwide in late August.
You can take a look at the campaign imagery in the gallery above — all of which will be viewable at the imprint’s flagship stores throughout the Summer season.
For more related news, Virgil Abloh just signed a deal with his first gallery.