Supreme readies its 25th anniversary by releasing a very special version of its iconic Box Logo. As a New York skate staple that opened its doors in 1994 on Lafayette Street, the brand first carved itself out as a strong supporter of the local skate scene, supporting local artists, up-and-coming skaters, and customers alike. In 25 years, Supreme has now become a household name with 11 stores in the United States, Japan and Europe — expanding well beyond the world of skateboarding to create a brand of fashion, art, design and lifestyle.
The 25-year commemorative Box Logo, previewed above as modeled by director Larry Clark, will be featured on a T-shirt and hooded sweatshirt, and sees the signature branding formed with Swarovski crystals (1,201 pieces for the Hoodie and 1,161 crystals for the tee, to be exact). In keeping with its New York roots, each crystal Box Logo will be applied meticulously by hand in NYC. The Box Logo hooded Sweatshirt will be available in gray, black, navy and red while the tee will be available in white, black and red.
The 25th anniversary Swarovski crystal Box Logo T-Shirt and Hooded Sweatshirt will release online and in the NY, Brooklyn, LA, London, and Paris stores on April 25. Japan will see a later release date of April 27.
In other fashion news, here’s the full Star Wars x UNIQLO UT collaboration.