One month after the release of the official music video for “Hear Me Calling,” Juice WRLD continues to support and promote his recent studio album, Death Race for Love, by serving up another visual for one of its records. Specifically, the chart-topping superstar teams up with director Alexandre Moors — a filmmaker who has worked with Kendrick Lamar, Chris Brown, Tyga, Jennifer Lopez and Big Sean — and producer Ross Levine of Object + Animal for the vignette for “Fast.”
Like many of Juice WRLD’s music, “Fast” revolves around his experience with drugs and the depression that follows their usage. “I go through so much, I’m 19 years old / It’s been months since I felt at home / But it’s okay ’cause I’m rich / Sike, I’m still sad as a bitch, right,” Juice WRLD croons. “I don’t want nobody to think that I’m an asshole / I don’t try to be mean on purpose, I promise / My mama taught me better than that, I’ll be honest / I blame it on the drugs and this life I’m involved in.”
“I can take any life experience that I went through and talk about it at any point and time,” Juice WRLD explained to us last month, opening up about his introspective songwriting process for an exclusive video interview. “I’m just making what comes to heart … I don’t even focus too much to give [my music] a name and be like ‘Ah, ain’t nobody ever do this sh*t before me.’ I just make music and put it out and people call it what they want to call it.”
You can check out Juice WRLD’s new music video for “Fast” above.
For more, revisit Juice WRLD’s Cole Bennett-directed “Robbery” video from this past February.