Leaked Instagram Design Prototype Hides Number of Post Likes

Along with a number of interesting new features.

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Instagram seems to be taking measures in reducing the pressures of social media.

Reverse engineering expert Jane Manchun Wong picked up on the interface change test in the app’s Android code. With screenshots as evidence, she pointed out the absence of numbers below her post and a notification informing users that they are the only ones who can see the number of likes on their posts. In a short note written by developers, they explained that Instagram wants “your followers to focus on what you share, not how many likes your posts get.”

According to sources, the design is an internal prototype that has not been released to the general public. “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about,” a spokesperson said.

Other new features Wong observed include chat thread stickers for DMs, AR filters for video calls, simultaneous co-watching of recommended videos via DMs, lyrics on screen for the Stories soundtracks, emoji reactions on feed posts and a shopping bag icon for e-commerce.

Check out all the screenshots below.

In case you missed it, the Samsung Galaxy Fold is apparently already breaking.

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Sophie Caraan
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Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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